Sternberg Strategic Communications

The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time where we get to be creative in helping a company develop its main messages. We get to plan what we want to do with those messages and how they will work. We send test balloons to reporters; we research what are the most favorable key words for SEO; we lay down the groundwork for a communications platform.

This post initially ran on the PR Breakfast Club’s site. Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field: It takes all types to be a successful communicator. Some are bold and [...]