Sternberg Strategic Communications

The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time where we get to be creative in helping a company develop its main messages. We get to plan what we want to do with those messages and how they will work. We send test balloons to reporters; we research what are the most favorable key words for SEO; we lay down the groundwork for a communications platform.

Blippy’s recent #EpicFail involving the release of four users’ credit card numbers via a Google search caused quite a stir within not only the tech media, but also the mainstream press, as people started to question how supposedly secure social networking services, such as Blippy, Foursquare, Gowalla and the like, could allow sensitive information to [...]

I spent about two hours the other night trying to write incredibly eloquent prose for something I came to realize could be spelled out in six simple words:
I want to build something great…

I love technology. I love air conditioning and microwaves, refrigerators and electric blankets. I love being able to write this sentence over 6 times without wasting paper or ink or ribbons. However, technology has numerous negative effects we fail to see because we’re so amazed by the shiny objects in front of our eyes. (And [...]

When I meet people and we start discussing our occupations, I always find it both fun and infuriating to describe what I do. I am called various names — flack, spinster, spin-meister — all of

Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering [...]

This post initially ran on the PR Breakfast Club’s site. Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field: It takes all types to be a successful communicator. Some are bold and [...]