Sternberg Strategic Communications

The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time where we get to be creative in helping a company develop its main messages. We get to plan what we want to do with those messages and how they will work. We send test balloons to reporters; we research what are the most favorable key words for SEO; we lay down the groundwork for a communications platform.

Earlier today, New York Times reporter Nick Bilton posted this tweet: Off record chat w/ Facebook employee. Me: How does Zuck feel about privacy? Response: [laughter] He doesn’t believe in it. This tweet reminds me of a poster I once saw in college showing, from one perspective, a beauty queen and from another, an old-maid. [...]

I spent about two hours the other night trying to write incredibly eloquent prose for something I came to realize could be spelled out in six simple words:
I want to build something great…

I love technology. I love air conditioning and microwaves, refrigerators and electric blankets. I love being able to write this sentence over 6 times without wasting paper or ink or ribbons. However, technology has numerous negative effects we fail to see because we’re so amazed by the shiny objects in front of our eyes. (And [...]

I watch a lot of TV. From 5pm until 2 am, my TV is on. It doesn’t necessarily mean I’m sitting in front of the sleek screen, but it does mean that I can warm my apartment with the heat that emanates from my LCD. With a lot TV watching comes a lot of DVRing. [...]

One cannot not communicate. Communications theorist Paul Watzlawick deemed this as one of five axioms about communication between two individuals. He thought that since every behavior is a type of communication, and because behavior does not have an opposite, (anti-behavior? No.) it is not possible not to communicate. In other words, even when we don’t [...]

I kept up with my 2009 resolution of attending social events last Friday night as I “lurked” at the Social Vibe/Joe Marchese-sponsored Social Media Happy Hour at The Benjamin Hotel. It was your typical incestuous (and not in the bad way. Then again, the term “incestuous”, I guess, is never seen in a positive light) [...]

Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering [...]