Sternberg Strategic Communications

The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time where we get to be creative in helping a company develop its main messages. We get to plan what we want to do with those messages and how they will work. We send test balloons to reporters; we research what are the most favorable key words for SEO; we lay down the groundwork for a communications platform.

Earlier today, New York Times reporter Nick Bilton posted this tweet: Off record chat w/ Facebook employee. Me: How does Zuck feel about privacy? Response: [laughter] He doesn’t believe in it. This tweet reminds me of a poster I once saw in college showing, from one perspective, a beauty queen and from another, an old-maid. [...]

My wife makes fun of me for using Twitter. She’s a kindergarten teacher who has to make sure her kids’ mittens are on and doesn’t have time to enter the vast social media world. So when she sees me sitting on the couch, half paying attention to the TV, half paying attention to her, and [...]

Hulu’s TV ad during the sure-fire, can’t miss, absolutely number one show that everyone will be talking about (for if not 24 hours, a good couple of days…which in Internet-time is a freaking eternity), event of the year proved to be a strong topic of discussion. For those not in the know, Hulu helps “people [...]

I kept up with my 2009 resolution of attending social events last Friday night as I “lurked” at the Social Vibe/Joe Marchese-sponsored Social Media Happy Hour at The Benjamin Hotel. It was your typical incestuous (and not in the bad way. Then again, the term “incestuous”, I guess, is never seen in a positive light) [...]