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  • Lebron James’ ‘Exclusive’ Announcement: Wise PR Move or Bizarre Publicity Stunt?
  • Who Controls The Message?
  • What’s In A Headline
  • Tech Startups Need PR Counsel Now More Than Ever
  • Off the record vs. On background vs. Privacy

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  • sternbergcomm: @KristinaWeise thanks! we all appreciate it! August 12, 2010
  • sternbergcomm: Pls vote for SSC client (@Qlipso) panel topic on power of socially-interactive environments for @SXSW. Thanks!! http://bit.ly/9r8Fbn August 12, 2010
  • sternbergcomm: Check out @mediabistro's @webnewser coverage of SSC client, Qlipso: http://bit.ly/bZjnyO August 10, 2010
  • sternbergcomm: Is Lebron taking this announcement a little too far with his hour-long ESPN exclusive on Thursday night? http://bit.ly/d3iZEZ July 7, 2010
  • sternbergcomm: Check out client Qlipso byline on @mashable. Why Social Experience is the Future of Online Content - http://bit.ly/cUMpJB June 30, 2010

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