Sternberg Strategic Communications

I spent about two hours the other night trying to write incredibly eloquent prose for something I came to realize could be spelled out in six simple words:
I want to build something great…

This post initially ran on the PR Breakfast Club’s site. Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field: It takes all types to be a successful communicator. Some are bold and [...]