Posts Tagged 'communications strategy'

Tech Startups Need PR Counsel Now More Than Ever

Posted on May 7 2010 by Josh Sternberg

Blippy’s recent #EpicFail involving the release of four users’ credit card numbers via a Google search caused quite a stir within not only the tech media, but also the mainstream press, as people started to question how supposedly secure social networking services, such as Blippy, Foursquare, Gowalla and the like, could allow sensitive information to [...]

Companies Cannot Not Communicate

Posted on March 9 2010 by Josh Sternberg

One cannot not communicate. Communications theorist Paul Watzlawick deemed this as one of five axioms about communication between two individuals. He thought that since every behavior is a type of communication, and because behavior does not have an opposite, (anti-behavior? No.) it is not possible not to communicate. In other words, even when we don’t [...]

What Should Public Relations Be?

Posted on March 9 2010 by Josh Sternberg

There is a growing conversation within the public relations profession about how to best define PR. Is it putting the “public” or the “relations” back in public relations? Either way, there seems to be some kind of disconnect, and according the proponents of each philosophy believe that social media is both the disrupting agent and [...]

Mentoring Is Vital For PR

Posted on March 9 2010 by Josh Sternberg

One of the worst kept, dirty little secrets about our industry is that it is a revolving door; from employees to clients, it’s a rare feat when a partnership (whether external or internal) lasts longer than a year or two. Yes, there are some really good firms whose attrition rates are the cause of envy, [...]