Posts Tagged 'media'

What’s In A Headline

Posted on June 15 2010 by Josh Sternberg

This morning’s news that the U.S economy added 431,000 jobs in May should be seen as a positive. Let’s face it, if the announcement was the opposite – U.S economy loses 431,000 jobs in one month – there would be those who blame President Obama and there would be those who blame President Bush. Such is life in America these days.

Are You A Social Media Expert?

Posted on March 21 2010 by Josh Sternberg

My wife makes fun of me for using Twitter. She’s a kindergarten teacher who has to make sure her kids’ mittens are on and doesn’t have time to enter the vast social media world. So when she sees me sitting on the couch, half paying attention to the TV, half paying attention to her, and [...]

Companies Cannot Not Communicate

Posted on March 9 2010 by Josh Sternberg

One cannot not communicate. Communications theorist Paul Watzlawick deemed this as one of five axioms about communication between two individuals. He thought that since every behavior is a type of communication, and because behavior does not have an opposite, (anti-behavior? No.) it is not possible not to communicate. In other words, even when we don’t [...]

Why Is Social Media Important?

Posted on March 8 2010 by Josh Sternberg

I kept up with my 2009 resolution of attending social events last Friday night as I “lurked” at the Social Vibe/Joe Marchese-sponsored Social Media Happy Hour at The Benjamin Hotel. It was your typical incestuous (and not in the bad way. Then again, the term “incestuous”, I guess, is never seen in a positive light) [...]